Tosoh Bioscience HLC-723 G8: 3D Animation for Reliable Glycohemoglobin Analysis
Project Overview
For our long-term partner Tosoh Bioscience, we developed a comprehensive 3D visualization suite for the HLC-723 G8 Glycohemoglobin Analyzer - an established HPLC system for reliable HbA1c testing and hemoglobin variant screening, including beta-thalassemia, with a large installed base in clinical laboratories across global markets. The G8 is the predecessor to the HLC-723 G11 and represents a proven generation of the Tosoh glycohemoglobin platform. With a large installed base worldwide, it remains an important reference point for Tosoh Bioscience's marketing and distributor communication - and a system for which high-quality visual assets carry long-term value. Our task was to present its analytical reliability and clinical breadth in a way that supports both ongoing sales and the wider positioning of the Tosoh HPLC portfolio.
The Challenge
The G8 serves a dual diagnostic purpose: routine HbA1c monitoring for diabetes management, and hemoglobin variant detection including beta-thalassemia screening. These are clinically distinct applications, and the animation needed to reflect both without losing narrative clarity. The internal HPLC separation process - where hemoglobin fractions are chromatographically resolved and individually quantified - is the core of the G8's analytical value. Like all HPLC-based instruments, this process is invisible during normal operation. Making it visible and understandable for an audience that includes both laboratory scientists and non-specialist marketing and distributor contacts was the central task. An additional dimension was the Sysmex track integration - showing how the G8 connects into automated laboratory workflows and handles samples arriving from a Sysmex line, which is a relevant configuration for mid-size hospital laboratories.
Our Solution
We created a photorealistic digital twin of the HLC-723 G8 and structured the animation around the full analytical workflow - exterior presentation, automated sample handling, HPLC separation with cutaway sequences, and result output. The visual approach prioritized clarity and precision, with clean laboratory lighting and accurate material rendering throughout. A dedicated sequence shows the G8 integrated into a Sysmex automated line - demonstrating sample routing, automated loading, and the transition from track system to analyzer. This sequence addresses a specific purchasing scenario relevant to hospital laboratories looking to extend their automation infrastructure without moving to a full high-throughput platform. The animation was designed to work consistently across multiple deployment contexts: digital marketing, distributor presentations, trade fair screens, and sales meetings.
Impact & Results
The 3D animation and renders gave Tosoh Bioscience a complete visual asset for international marketing of the HLC-723 G8. The content supports sales communication across markets where both diabetes diagnostics and hemoglobin variant screening are clinical priorities, and provides a clear visual argument for the G8's position within the broader Tosoh glycohemoglobin platform.
What This Project Required
Animating the HLC-723 G8 required understanding not only HPLC technology and HbA1c analysis, but also the clinical context of hemoglobin variant detection - a diagnostically distinct application with its own relevance in specific geographic markets and patient populations. Getting both dimensions right in a single animation, without making the content feel overloaded, required careful narrative planning alongside technical accuracy. The Sysmex integration sequence added a further layer of complexity - accurately representing how two different manufacturers' systems interact in a real laboratory automation context is not something a generalist studio can approach without significant preparation.
About REBUS Agency
REBUS Agency specializes in visual communication & 3D animations for IVD and MedTech companies. We work with Tosoh Bioscience, Erba Mannheim, and Revvity to produce 3D animations, product videos, and launch materials that make complex diagnostic technology clear and commercially effective.
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