Training and Instructional Videos for IVD and Medical Device Companies.
Overview
We produce training and instructional videos for IVD and medical device companies - content designed for users, distributors, service teams, and internal education. We also produce case study videos that show products in real clinical and laboratory environments, combining customer interviews with product context and a clear narrative structure. Both types of content serve a specific commercial purpose: reducing the gap between a technically complex product and the people who need to use, evaluate, or sell it.
Training and Instructional Videos
For Tosoh Bioscience, we produced a series of instructional videos filmed in a real laboratory environment, guiding users through the operation, handling, and workflow steps of different analyzers. The videos capture authentic interaction with the devices in a structured, easy-to-follow format - designed to be used for operator training, onboarding, and ongoing reference. Instructional content for IVD instruments covers a specific type of challenge: the procedures are precise, the consequences of error are clinically significant, and the audience ranges from trained laboratory scientists to newly onboarded staff. Video is one of the most effective formats for this type of content because it shows the correct sequence of actions, not just describes it. We produce training videos for device operation, workflow guidance, installation, maintenance, and safety instructions. All content is prepared to support localization and adaptation for different markets and language versions.
Case Study Videos
A case study video for an IVD or MedTech product does more than summarize a project - it shows the technology working in a real environment, through the perspective of real users. We combine customer interviews, product and workflow context, and a clear narrative structure to produce content that builds credibility with prospects who are evaluating similar solutions. For Tosoh Bioscience, Revvity, and Erba Mannheim, we have produced case study content filmed in clinical and laboratory settings, giving their sales and marketing teams a format that works in digital campaigns, at trade fairs, and in direct customer conversations.
What This Work Requires
Producing training and case study video content for IVD companies requires genuine familiarity with laboratory environments, instrument workflows, and the communication expectations of a clinical professional audience. A video that misrepresents a procedure or oversimplifies a workflow loses credibility with exactly the people it needs to persuade. Working with a team that already understands IVD instrumentation - from the same agency that produces the 3D product animations - means that training and case study content is produced with the same level of technical accuracy and visual consistency as all other materials.
About REBUS Agency
REBUS Agency specializes in visual communication & 3D animations for IVD and MedTech companies. We work with Tosoh Bioscience, Erba Mannheim, and Revvity to produce 3D animations, product videos, and launch materials that make complex diagnostic technology clear and commercially effective.
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